Cantine Aperte

Cantine Aperte
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Cantine Aperte

The New Face of Italian Wine Tourism Takes the StageOn May 24 and 25, Cantine Aperte returns with a completely renewed format.No longer just the symbolic event of winery hospitality, this edition becomes a strategic opportunity: wineries belonging to the Movimento Turismo del Vino will transform into true tourism innovation labs, unveiling their new wine experience proposals for the very first time. An exclusive preview of activities that will then be available throughout the year.

Who is it for?

Cantine Aperte 2025 speaks to a wide and diverse audience:

  • Families with children and teens
  • Young people and groups of friends
  • Curious and passionate wine tourists
  • Lovers of nature and wellness
  • Those seeking authentic, customized, and memorable experiences
  • Travel agencies and organized groups


An Event of Experiences and Engagement

According to research by CESEO – Wine and Olive Oil Tourism Studies Center of LUMSA University, today’s wine tourists are looking for much more than just a glass of wine: they want a complete, immersive, and meaningful experience.

Member wineries are responding with increasingly varied and engaging proposals, including:

  • Nature and culture: vineyard walks, guided tours exploring local history and landscapes, and picnics in the greenery (33% offer picnics, 30% guided vineyard walks)
  • Authentic flavors: wine and food pairings featuring traditional local specialties (87% of wineries)
  • Relaxation and fun: activities designed for every type of visitor, combining emotion and well-being


In Campania

Seven wineries in Campania will open their doors, offering unique experiences like vineyard yoga for body and mind, zero-kilometer brunches with local products, and delicious street food featuring regional recipes. All of this will be paired with guided tastings and winery tours to uncover the secrets of Campania’s wines.

#CantineAperte2025 #CantineAperte #WineExperience #MTVItalia #VediCosaBevi

WHEN
24 and 25 May
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